Heroin chic may be out but the Opium Experience is here.
Yves Saint Laurent’s new concept store opened last weekend at South Coast Plaza.
Its 2,200-square-foot space is on the second level next to St. John.
South Coast Plaza has the first YSL boutique in the United States to feature this new concept, which debuted in February in Paris. It is also now at the YSL in Houston.
Called the Opium Experience, the theme was designed by Creative Director Stefano Pilati and includes red lacquer walls and floor-to-ceiling windows.
“The mix of materials, precious and otherwise, illustrates important Yves Saint Laurent dualities: rough sophistication, industrial elegance, the transformation of the commonplace into the extraordinary,” according to a press release.
Opium has been part of the YSL brand since a fragrance by that name was launched in 1977.
The merchandise has not changed but handbags are now prominently displayed in the entry.
One of YSL’s featured bags is the Muse Two, which runs from $1,998 and up. The ostrich version (right) costs $9,900.
YSL’s former space next to Gucci on the second level will next house Prada.
Click HERE for more photos of YSL’s new store.
More from the South Coast Plaza blog:
- New California Biennial at Orange Lounge
- Wine tastings one way to experience Charlie Palmer
- Halloween comes early at Pumpkins and Pancakes
- Behind South Coast Plaza’s most expensive watches
- 55DSL to open ‘pop-up store’ for 3 months
- Charlie Palmer’s charity menu
- Diamond makeovers by Bailey Banks & Biddle
- Restaurant review: Z’Tejas
- Hundreds turn out for Macy’s 150th
For more on South Coast Plaza, see list of links on right-hand side of this blog.
